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Strategy. Every organisation has long-term aspirations – goals.
Goals are realised by creating a number of smaller goals that will achieve the long term aspirations.
Unachieved goals are ambitions. Ambitions are realised through campaigns.
Every campaign is, therefore, a micro-ambition that, cumulatively, helps deliver the long-term aspiration..
We begin by understanding how the project fits into the
long-term aspiration; all other activities and in what timeframe they are being executed; the specific audience(s) we are targeting; where they reside – physically and digitally, their pain points; their drivers to engage.
Our integrated marketing communication will then consider all viable techniques that help create long-term connections for consumers with brands.
Design. With this insight, we develop creative solutions that can work across all techniques
We address pain points and drive people to engage in the physical and/or digital space they reside.
Engagement. Managing the journey of engagement is to build brand awareness
Create a connection, conversion and advocacy; maximising the return on investment and, importantly, learning and informing strategic thinking.
Address
5 Turnham Green Terrace Mews, Chiswick
London
W4 1QU
Phone
+44 (0) 203 142 6478